Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce. Today’s episode is the second in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way enterprises manage and optimise all types of partnerships. The Impact Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partnership life cycle to activate rapid growth. Impact power partnerships for some of the world’s largest and most loved brands: Uber, Airbnb, Nike, Canva, Westpac, HSBC, Woolworths and David Jones.

We’ve looked at the set up, now it’s time to get into the detail and cover how to manage your partnerships program. We are joined by Michael Mironowicz, Affiliate and Partnerships Manager at Big Red Group, who work in the gifting and travel space with three key brands - Red Balloon, Adrenaline and Experience Oz. The conversation covers the onboarding process, communication with partners, how to track metrics as well as a whole lot more, in fact, everything you need to know to manage your partnership program day to day.

Links from the episode:

Impact.com

Big Red Group

Segment 

Snowflake

Tableau 

Questions answered:

• What is the onboarding process for new partners?
• How do you reimburse and incentivise partners?
• Which metrics are the most important?

This episode was brought to you by…  

Impact.com

About your co-host: Michael Mironowicz from Big Red Group

Partnerships at BRG, Partner at MSV Capital and Wp Agency. Previous roles include Growth at Cashrewards and Digital Marketing at Endeavour Drinks, prior to that helped Rakuten Marketing expand across Asia Pacific. A few cut teeth on eCommerce startups, one being a 2012 Startmate alumni and the other a BRW Fast Starter that same year.

You can contact Michael at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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