What if urgency is the only lever you’re not pulling?

Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers.

They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring content outperforms evergreen resources, and how to use deadlines to close the year strong.

Plus, they share easy urgency tests you can run right now. No new tools, no bigger budget, just smarter timing.

If you’re a Marketer trying to drive results before the calendar flips, this one’s for you. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/