In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.

Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.

🎯 You’ll learn:

• Why vanity metrics are misleading (and dangerous)

• What to track instead using the 5-bucket framework

• How to choose the right metrics based on your business goals

👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business at

engagevideomarketing.com/book

🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:

engagevideomarketing.com/VSM