1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It’s time to stop being gross with your marketing and focus on what you can do instead. Join me and Brittany McBean in this episode to discover ethical PR and marketing strategies that will make you a credible and relevant small business hero that serves people in their best interests.

Topics We Discuss in this Episode:

• What unethical marketing looks and sounds like
• Expert tips on how to present and discern social proof
• Research insights on the buying decisions of people
• The importance of giving people more autonomy to decide to buy
• How our marketing should speak to the people we serve
• The process by which organic PR can help boost any business 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Brittany McBean:
  https://brittanymcbean.com/
• Subscribe to Brittany McBean’s YouTube Channel:
  https://www.youtube.com/@BrittanyMcBean
• Connect with Brittany McBean:
  [email protected]

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram