I love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client.

Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno's Garage) uncover hidden profits in their websites.

He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me on the Bringing Business to Retail Podcast. Join us as we talk about why "beautiful" design doesn't mean profitable design, three strategies you can roll out this afternoon to improve the conversion rate on YOUR website and a fun look at what features Kurts retail e-commerce site of choice has that others don't.

Listen here