Black Friday isn’t won by guessing, it’s won hour by hour.

In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets.

You’ll learn how hourly tracking transforms decision making during the biggest shopping weekend of the year, plus:

• How to spot pacing issues before it’s too late

• When to scale ad spend versus pull back in real time

• What hourly data reveals about buyer behavior on BFCM

• Why last year’s patterns are your best forecasting tool for this year

Limited offer: Get a free Black Friday Hourly Tracking Report when you purchase a Prophit System, your full-year spend and forecasting model built by Common Thread Collective.

Show Notes:

• This episode is brought to you by: Finaloop: https://get.finaloop.com/ecommerce-playbook-podcast/Explore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have