Rejection can be hard but you can let it sink you or set you free. I had a recent bride send me an odd reply to checking in after my estimate stating she met with the families and they compared all this information from a ton of flowers and have decided to keep investigating other floral options. 

My proposal had inspo photos she provided mainly so many things did not make sense. After it I thought more about the interaction and how many things in our conversation were not necessarily aligned with my ideal client. But then I thought- how could this situation been more efficient or gone smoother even with the same result. 

My largest conclusion was the time I wish I would have spent less time and before revising the proposal I should have asked with the overall proposal as long as I changed the requested colors would the pricing and overall options requested work for their wedding. Then offered the revision if everything looked like it was closer to booking but I did not dwell in the rejection. I know I will attract a better wedding and more aligned couple. That switch in my thinking helps me process the rejection to learn from that situation instead of letting it backpedal my business in a negative direction.

Rejection can be a learning situation and you do not need to dwell in it as failure but an opportunity to attract a better wedding in the future.