Jessica Nordell is an award-winning author, science writer, and speaker known for blending rigorous science with compassionate humanity. Her work has appeared in The New York Times, The Atlantic, The Washington Post, and many others. She is the recipient of a Gracie Award from American Women in Radio and Television, was named a Best New Poet by Tracy K. Smith, and was a 2022 featured speaker at SXSW.

In this episode, Eric and Jessica discuss her book, The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias.

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Jessica Nordell and I Discuss How to Overcome Unconscious Bias and…

• Her book, The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias

What bias is and how prevalent it is

Her personal experience being on the receiving end of another person’s bias

Homophily

The implecations of prejudice being a habit and a result of conditioning

How labels and categorizing plant seeds of bias

Ways to lessen the impact of categories on our perspectives

Why being “color blind” can be so harmful to people (despite the well-meaning approach)

Taking on more and broader perspectives helps us better understand the world

Seeing the groups we don’t belong to as just as complex as our own group

The fundamental attribution error

The role of empathy in dissolving biases

Hyper-objects

Jessica Nordell links:

Jessica’s website

Twitter

Instagram

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If you enjoyed this conversation with Jessica Nordell, check out these other episodes:

The Element of Choice with Eric Johnson

How to Change Anyone’s Mind with Jonah Berger

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