Today on the show, the Bitches sit down with Dr. John Borgen. He is a clinical psychologist and doctoral-level board certified behavior analyst. He has synthesized his education, experience, and expertise into a scientific framework that allows you to succeed when you haven’t before. ABA is an amazing science but let’s be honest we all suck at applying the principles to our own life and habits.

Dr. Borgen wrote a book called “Persevere: The Science-based Guide to Starting lifelong habits.” “You know what you want to change, but all you’ve ever had for help is some advice and people telling you change is important. You’ve tried to sustain an exercise habit or eat healthier and experienced repeated setbacks. Self-criticism and frustration set in making future attempts even more difficult. You see social media filled with success stories and advice that only seems more unattainable in time.”-Dr. Borgen. Tune in for all the behavior principles! Love you. Mean it!

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