Small Business PR

How to pitch to local media, national TV, and podcasts with Podcast Host Ellen Yin


Listen Later

  1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  2. Join the Small Biz PR Facebook Group to get the best PR Tips
  3. Download the 10 ways to get free PR for your small business

If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy. 

Topics We Cover in This Episode:

  • The #1 hack to get featured on a podcast
  • Quick tips on structuring the perfect pitch
  • The best ways to get a journalist or host to open your requests
  • How to foster a respectful and “of service” mindset
  • Whether getting featured on TV is worth the effort

Resources Mentioned:

  • Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
  • Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
  • Listen to Ellen Yin’s Podcast - Cubicle to CEO
  • Find out more about Ellen - ellenyin.com
  • Follow Ellen on Instagram - @missellenyin
  • Know when your emails are opened - Mailtrack.io 
  • Check out Rory Varden’s book - Procrastinate on Purpose


If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass

Additional Resources:

  • Get the PR Starter Pack
  • Let’s connect on Instagram
...more
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Small Business PRBy Gloria Chou

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