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If you're thinking of pitching for a product guide or something that's seasonal, this episode is for you. Access the journalist's mind on what comprises the winning pitches that help business founders get their products featured on shopping guides.

Topics We Discuss in this Episode:

• Practical steps to prepare for pitching your product
• Understanding what shopping guides are really for
• What makes a great pitch according to a journalist
• The biggest pitching mistakes of most business founders
• How you should connect to a journalist before and after your pitch

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Follow Emily Cieslack on Instagram: @emilycieslack
Connect with Emily Cieslack: emilycieslak.webstarts.com
Get 10% off through 31st of December 2022 using the Code GloriaPR10 :
https://www.greenablutions.com/collections/all

Additional Resources:

• Get the PR Starter Pack
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