When your business hits a wall, do you freeze or do you rebuild? At the start of 2025, wedding photographer and YouTube creator John Branch IV had a reality check. His inbox was empty, his calendar had only two bookings, and everything that used to work in his business to bring him clients wasn’t working anymore. From where he sat, his business was failing.

Instead of staying stagnant or giving up, John made moves. Listen in as he shares the steps he took to go from $0 to over $46,000 in bookings and highlights what wasn’t working before, the changes he made in his business, and the hard truths he learned along the way. 

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Important sections of the conversation

• [2:29] How do you know when things are “off” in your business?
• [12:55] Overhauling your marketing strategy to increase leads 
• [22:37] How to retain more clients
• [25:06] The mindset shift that will bring in more leads 
• [31:18] Hard truths about your business
• [35:48] John’s advice for business owners
• [40:18] The future of entrepreneurship 
• [44:15] Rapid fire questions
• [48:33] What does having an unbreakable business mean to you?

Resources mentioned

• Who Not How book

Connect with the guest 

• Website: jbivphotography.com 
• Instagram: instagram.com/jbivphotography
• YouTube: youtube.com/@jbivphotography 
• Threads: threads.com/@jbivphotography

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

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