Are you ready to explore the world of online marketing and revolutionise your e-commerce game? Join us on this journey as we dive into 'How to Plan 12 Months of Online Marketing in 45 Minutes' with Fiona Allman-Treen from "FAT Promotions". Get ready to discover new strategies, surprising revelations, and expert insights that will take your online business to new heights.

🎯 Key Insights:

• It's the holiday season! Adapt and capitalise on relevant holidays.
• Be ahead of the game. Launch Valentine's promos in January, not February!
• Mother’s Day, Father’s Day, back-to-school, and more: these occasions boost your business.
• US sellers: Don’t miss Halloween, Thanksgiving, and Christmas from September to December.
• By syncing with the holiday spirit, we've slashed costs and attracted more shoppers.
• Remember to constantly measure conversion rates.
• Don't shy away from revisiting content.
• Avoiding old blog topics? Think again!
• Topics evolve; revisit and refresh them for today’s audience.

ABOUT FIONA:

Fiona Allman-Treen, the web wizard and growth guru, is the creative force behind the globally recognised Hastings-based agency, FAT Promotions Ltd. Famous for fusing strategic website design and software systems to fuel businesses and charities worldwide, she's a champion for young entrepreneurship. And when she's not crafting the internet, she's strumming the ukulele just for fun!

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For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.