In this insightful episode of The Off the Clock Show, we dive deep into how detailing shops can make the most of Black Friday and Cyber Monday. We discuss how important it is to plan early, emphasizing that a successful holiday promotion takes more than just last-minute discounts.

With tips on utilizing OrbisX’s advanced analytics, we show how digging into past stats can help tailor ads that truly resonate with customers. From identifying top services to analyzing sales trends, OrbisX offers the insights you need to create ads that hit the mark and maximize your return on investment.

We also break down the level of preparation required to ensure holiday ads are effective. From setting up segmented campaigns to building custom offers that appeal to specific customer profiles, there’s a lot to consider if you want to stand out in a crowded market. We explore the importance of well-crafted, tested messaging, and timing your ads for peak engagement, which can make a huge difference during the holiday rush.

To top it off, we share an outside-the-box example inspired by a contractor who brought in traffic through “see our process open houses.” By inviting customers to see your processes up close—whether it’s a demo on ceramic coating or an explanation of the detailing process step-by-step—you can create a memorable experience that builds trust, curiosity, and eventually, loyalty.

Open houses give potential clients a behind-the-scenes look, allowing them to see the care and expertise that goes into each service, helping to drive traffic to your business even after the holidays.Whether you’re looking to dominate Black Friday with a strategic ad campaign or build lasting connections through live demos, this episode has actionable advice to give your detailing business the holiday boost it needs!