Back when I first opened my business, the economy looked a lot like it does now.

It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…

But there were still things that would sell.

And for me, it was these super cool wet/dry bags that i used to import from America

(fun fact, nearly 20 years later I STILL use those same bags, but I digress).

I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.

What were they doing, that I wasn't?

Click to find out

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