30 Minutes to President's Club | No-Nonsense Sales

How to Quantify Business Pain Without Feeling Salesy | Meredith Chandler | Ep. 308 (Sell)

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Get the official 30MPC Aligned Mutual Action Plan: https://30mpc.teamaligned.com/room/67a4ccb055dca14b5ff5be3a?avk=daf0c1b1e0bc


Quantifying business impact without triggering sales pressure is hard, but Meredith Chandler shows you exactly how to do it. From confident pricing to bulletproof ROI framing, this episode is a tactical masterclass.


🎙 ACTIONABLE TAKEAWAYS:

  • Use “Here’s why I’m asking” to frame quantifying questions as helpful, not self-serving
  • Every 2–3 questions, pause to show empathy and keep buyers emotionally engaged
  • Quantify time across four levels: direct time, opportunity cost, error cost, and ripple effect
  • Don’t oversell ROI, ask how much impact would justify the price, and anchor conservatively


    • MEREDITH’S PATH TO PRESIDENT’S CLUB:

    • Head of Sales @ Aligned
    • Head of Sales @ pclub
    • Sales Director @ CaptivateIQ
    • Head of Enterprise Sales @ SPIFF


      • RESOURCES DISCUSSED:

      • Join our weekly newsletter
      • Things you can steal
      • Save $50 on any 30MPC course with code “PODCAST”
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