Too many photographers wait to “feel ready” before raising their prices, but confidence doesn’t come first. In this episode, we walk through exactly what helps you build real pricing confidence, rooted in clarity, numbers, and the value you actually deliver.

You’ll learn how to audit your workload, calculate what you should be charging based on your goals, and start shifting the mindset blocks that are holding you back. This episode is packed with tangible steps for you to take in your photography business.

What’s inside:
• Why confidence comes after clarity, not before
• How to get honest about the time and energy you give each client
• The exact formula to calculate your minimum sustainable price
• Mindset traps that stop you from charging what you’re worth
• One weekly action step to move forward with your pricing

If your rates don’t reflect the real work you do, it’s time to change that. We’ll show you how.
Grab your free cost of doing business (CODB) calculator here: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers

Now streaming on Apple, Spotify, and everywhere you listen.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography