At BossMom, we're normalizing the conversations that help you grow a business while raising a family.

In this episode, Dana sits down with Dr. Shannon Irvine to explore why your brain actively works against your business growth—and how to rewire it. From hitting invisible revenue ceilings to the "I'll just do it myself" trap that keeps mom entrepreneurs stuck, Shannon shares the neuroscience behind why all your strategies aren't working. She reveals how limiting beliefs programmed in childhood create subconscious patterns that sabotage success, and walks through her proven 67-day framework for building new neural pathways that make scaling, delegating, and wealth feel safe. You don't need more hustle or willpower—you need to understand how your brain works and intentionally rewire it for the success you're building.

Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/mindset/shannon-irvine/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode:

✨ Why your brain perceives growth as a threat—and how that creates invisible revenue ceilings

✨ The neuroscience behind procrastination, perfectionism, and the "I'll just do it myself" trap

✨ How childhood programming creates limiting beliefs that sabotage your success (without you even knowing it)

✨ Why you can't out-hustle your subconscious patterns—and what actually works instead

✨ Dr. Shannon's 67-day framework for rewiring your brain to make scaling, delegating, and wealth feel safe

✨ How to shift your identity from "doer" to "leader" so you can finally scale beyond your personal capacity

✨ Why skepticism is the only thing standing between you and your next level

Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com