30 Minutes to President's Club | No-Nonsense Sales

How to Run a Perfect Proof of Concept | Deren Rehr-Davis | Ep 274 (Sell)


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ACTIONABLE TAKEAWAYS

  • Leverage POC Momentum: Initiate vendor review at the POC’s peak excitement. Parallel process legal and finance steps to accelerate the deal.
  • Involve Executives in POCs: Require VP-level involvement for POCs. Share examples of risks when executives are excluded to build alignment and trust.
  • Confirm POC Entry Criteria: Secure problem agreement, power alignment, and price understanding before starting a POC to avoid misalignment.
  • Set Realistic Exit Goals: Use achievable metrics, like output benchmarks, within the POC timeframe. Avoid long-term criteria that extend beyond the POC.


    DEREN'S PATH TO PRESIDENTS CLUB

    • SVP of Sales @ JustCall
    • VP WW Sales @ Ambassador Labs
    • Global Head of Data Analytics Sales @ Google
    • Head of Looker North American Sales @ Google

    • RESOURCES DISCUSSED:

      • Join our weekly newsletter
      • Things you can steal
      • ...more
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