Do you know where your market will be in five years time? Do you plan on evolving with it or are you hoping that technological advancements won't affect your business model? Well I have some news for you.. On this episode of Unstoppable, I sit down with CEO of W3 Digital, certified experience economy expert columnist for BRW and Marketing Mag to discuss the digital and technological transformations within the market, and the importance of evolving your business with the market rather than waiting until it's too late.

10:59 How to analyse your digital experience as a business owner 12:34 Social media's role in the digital experience 16:23 What will happen with the emergence of consumer data 22:46 Artificial intelligence: what is it and when should businesses start using it? 36:47 The biggest mistakes business owners are currently making right now