How To Sell A Price Increase

Question: Pauline, Miami Florida asks;  “We are in the construction industry and in the last year we have had a 100% price increase due to materials, demand and supply chain. My sales team is telling me they cannot sell that level of price increase despite the fact that all of our competitors have had major - about the same - price increases too.

Book: Relevant Selling: Research Proves Customers Value More Than Just Price

- Jaynie L. Smith

Lightening Round: Top 10 Ways to Sell Risk and Value