Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener who runs a high-SKU online retail business.

Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.