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📊 Most law firms are flying blind when it comes to marketing spend. In this episode, Danny Decker breaks down exactly how to calculate client lifetime value and use it to set a realistic, confident cost of acquisition. If you’re basing your budget on what feels right instead of what’s actually profitable, this conversation will flip your perspective—and your math.

📌 Key Takeaways

• Learn how to calculate your client’s lifetime value beyond the first invoice.
• Discover the 10% rule for setting your ideal cost of acquisition.
• Understand how referrals and re-engagements affect your real marketing ROI.

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