John Maeda is the Chief Experience Officer of Publicis Sapient, he is also an artist, designer, and a former president of the Rhode Island School of Design. We got John on the podcast to talk about his new book; How To Speak Machine. The book presents a framework for creatives to expand their knowledge in the digital world where perhaps they feel a little left behind. John argues that by understanding 'computational design', 'classical creatives' we be able to up their game.