In this week’s episode of The Social Selling Show, Daniel and Will talk about how to spot fake experts on LinkedIn and the red flags you should look out for before buying a product or service from someone online. 

Resources:

Daniel’s LinkedIn

Will’s LinkedIn

Book – SalesCred: How Buyers Qualify Sellers

Transcript

Will Barron:

This episode of the show is brought to you from the Salesman.org HubSpot studios. Welcome to the Social Selling Show with myself, Will Barron, founder of Salesman.org and the king of social selling, Daniel Disney. Daniel, how is it going, mate?

 

Daniel Disney:

I’m really good. All the better for being here with you today, Will. Today’s topic has got me extremely excited, passionate and just a teeny bit frustrated. So I’m really excited to dig into today’s topic. I think it’s something that’s very important.

 

Will Barron:

Yeah. And I think we’ll say off the top of the show, right? I think it’s fair to say that we could name and shame people here, we’re going to choose not to, we’re going to choose and be professional about this. And so don’t come to us asking questions about names after the fact because we’re not going to give them to you. Is that fair to say?

 

Daniel Disney:

I think that’s very fair to say, Will. I think we’re going to help show people what to look out for, the danger signs and how to find real experts out there. But yeah, I don’t want to be the type of person to name and shame people but we’ll just try and highlight some of the clues that can help people identify.

 

How to Identify if Someone is Legitimately an Expert on LinkedIn · [01:30] 

 

Will Barron:

And some of this is just obvious as well, right? I’m sure if you’re interested in this, it will become obvious as we go through this episode. And in this episode as Daniel alluded to there, we’re going to talk about how to find real experts whether they’re an expert on LinkedIn about a particular topic or whether they are a “LinkedIn expert or guru.” And then how to suss out when people are faking it and how to do your due diligence and how to do that little bit of research before you perhaps buy into what people are talking about or training products or whatever it is because typically, people are always trying to sell you something. So with that then said, Daniel, let’s start on a positive. Spin this positive for a second. How do we find someone who’s legitimately an expert in a subject before we get into perhaps some of the fakers, gurus and just bullshitters.

 

“If you are genuinely going to spend your money, whether it’s you as an individual buying a course from them or you as a company hiring them to speak or train your business, the ultimate thing you can do to get real, full credibility is speak to their customers because people are even paying or even making up reviews and testimonials.” – Daniel Disney · [02:36] 

 

Daniel Disney:

Yeah, it’s a good question, Will and let’s be very clear, there are a lot of great experts. There are great LinkedIn experts, there are great other subject matter experts that are sharing content and building their brands on LinkedIn and other social media channels. There are great people out there and sometimes, they’re quieter than the people that maybe don’t qualify as genuine experts.