Ecommerce Playbook: Numbers, Struggles & Growth

How to Stabilize Your Growth

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There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining the correct balance between these three tiers is crucial to sustainable growth. This week, Taylor and Richard explain how the “layer cake” metaphor helps ecommerce businesses focus on building a foundation of predictable revenue first.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
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  • Forecast your cash flow with Wayflyer: https://bit.ly/3v8d7nP
  • Get the Enterprise Scaling Guide: https://bit.ly/3hK8lKc
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    Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
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