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🎯 In this “Best Of” episode, Mike and Eddie break down what it really takes to differentiate your law firm when every lawyer around you is offering the same thing. It's not just about being good — it’s about being known for something. Learn how to leverage your credibility, highlight your expertise, and build a brand that gets you chosen again and again.

📌 Key Takeaways

• Standing out starts with branding, not just information.
• Credibility and experience are your strongest marketing tools.
• Referrals come from perceived authority, not just visibility.

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