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If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place! 

 

 

And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful.  

 

 

And that leads us to the question of how do you stand out in an over saturated market so that you can be part of that 1%? 

 

 

Today, I’m sharing 5 strategies that will help you differentiate your brand so that you can stand out in a highly saturated market. 

 

 

So, if you are ready for 5 powerful strategies that will help you differentiate your products in an over saturated market press play and let’s get ready to stand out from the crowd! 

 

 

Resources: 

 

How to use consumer market trends to build your product-based business 

https://andeehart.com/episode113/ 

 

Counter-Cultural leadership principles with David Mikentinac 

https://andeehart.com/episode109/ 

 

 

Episode Highlights: 

 

 

• Strategies to differentiate your product in over saturated markets 

• Understanding your unique selling proposition (USP)
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• Tips for developing a strong USP 

• Elements of a strong brand identity 

• Building credibility, trustworthiness and expertise 

• Leveraging social proof 

• Innovating your product offerings 

• Creating engaging content  

 

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

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