Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!

Today's Guest...

Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand.

Episode Highlights...

00:00 Introduction

01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert

03:58 Why Use LinkedIn (over other social media platforms)?

07:46 Beatrice's CLEAR Framework for LinkedIn

10:58 What Are The Key Things We Need To Understand About Our Clients?

13:48 How To Find and Connect with Clients on LinkedIn

17:40 Creating Engaging Content on LinkedIn

25:45 Active Engagement Strategies on LinkedIn

27:46 Effective Commenting Strategies

30:18 LinkedIn Headline Tips

31:09 Commenting vs. Sharing on LinkedIn

35:00 What's The Best Way To Reach Out to New Connections?

39:04 How Can We Measure Success on LinkedIn?

42:47 Quick Tips for LinkedIn Success

46:57 Personal Insights and Farewell

Key Takeaways...

Know Your Ideal Client

To grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them.

Get Involved

Don’t just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities.

Share Helpful Content

Your posts should help, not just sell. Share tips, insights, and solutions to your audience’s problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with.

Links Mentioned In The Episode...

Click here to connect with Beatrice on LinkedIn

Click here to learn how Beatrice can help you

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In The Next Episode...

Next time, Jon chats with FOMO Creator May King Tsang about creating a buzz and excitement about what you do.