This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros. Discovery. Whether or not you're a fan of shows like 90 Day Fiancé, Sister Wives, or Dr. Pimple Popper, you'll love this conversation around diversifying your skillset, how networking can truly transform your career, and how Maddie and her team are continuously working to stay ahead of social media trends and stand out on each platform.

Here's a peek at what we cover in this episode:

[00:04:06] - Maddie shares a look into her background, from majoring in communications with the hope of becoming a journalist to working at a PR firm and getting a crash course on all things PR and marketing; going through a layoff and applying to over 400 jobs while networking with anyone she could and eventually landing her current role at TLC. She explains how diverse experiences have influenced her career in marketing and gives us some unconventional networking tips, including the inside scoop on how to structure your networking conversations.

[00:19:50] - Maddie dives into her team's approach to social media in an ever-changing landscape and how they stay up to date on trends by looking to and being inspired by other industries.

[00:26:11] - Maddie reveals key community building tips and her predictions for the social media space in 2024, including the resurgence of longer-form content, rise of educational content, and increased brand discernment when it comes to trending content.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Maddie's episode:

Utilizing Consumer Sentiment to Inform Social Media Strategy | Taylor Porter of Dutch Bros Coffee

Building an Engaging Brand on Social Media | Jack Appleby of Future Social

Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt

How to Build Brand Loyalty | Kara Salazar of Southwest Airlines

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