A Whole Health Educator and Personal Trainer from Mountain View, California asked me some questions about the FDN certification and since we get so many questions like the ones below, Tommy and I did a webinar to answer those and more, live.

The questions:

• What health services did you offer before studying with FDN?  How did you integrate your new training into your service offerings at the beginning?
• Have you been able to use FDN to build a solid/sustaining income and business model?  If so, how long did that ramp up process take?
• What marketing initiatives/strategies have you tried?  Which worked best/least?
• Were there additional/unforeseen start up costs?
• What challenges have you had along the way to setting up business with FDN?  What might you have done differently?
• What are your thoughts on the current lab testing that FDN recommends, as well as the supplement brands they have relationships with?  
• Do you find that most of your income from FDN stems from patient sessions or from supplement income?  Some other avenue?

Here’s the outline of this webinar with Dr. Tommy Wood:

[00:03:25] Kalish Institute.

[00:05:54] Robb Wolf.

[00:06:27] Root cause of multiple sclerosis using engineering techniques (paper, talk for the public, talk for physicians).

[00:07:16] Tommy's blog.

[00:07:53] OAT, DUTCH, blood chemistry.

[00:09:09] Chris Kresser's ADAPT course.

[00:10:10] Bryan Walsh's Metabolic Fitness Pro biochemistry course.

[00:10:28] Khan Academy chemistry.

[00:13:31] Mark Sisson's Primal Health Coaching certification.

[00:14:59] Functional Diagnostic Nutrition.

[00:17:53] Coursera Physiology Course form Duke University.

[00:20:01] Why Zebras Don't Get Ulcers.

[00:21:34] Jamie Kendall-Weed.

[00:24:06] Paleo Physicians Network.

[00:26:27] Tommy WOULD do it all again the same :)

[00:29:19] "A ticket to play the game"‒Physician's Assistant

[00:33:44] Student debt.

[00:35:35] How to Start a Startup.

[00:36:51] The Elite Performance Program (EPP).

[00:37:09] Ralston Consulting.

[00:37:49] Lisa Fraley, legal coach.

[00:38:08] Client agreements.

[00:39:53] Amelia.

[00:41:16] Jordan Reasoner podcast.

[00:42:33] Practitioner Liberation Project.

[00:43:24] Ben Greenfield podcast with Jamie.

[00:44:47] Zoom, Zendesk, Slack.

[00:45:02] ScheduleOnce.

[00:47:04] Trello.

[00:48:07] Google Drive

[00:48:48] HIPAA compliance.

[00:51:24] Data extraction and model building.

[00:51:45] Python Machine Learning.

[00:52:00] scikit-learn, TensorFlow.

[00:52:52] BioHealth Adrenal Stress Profile (saliva).

[00:53:17] BioHealth 101.

[00:53:53] Mediator Release Test (MRT).

[00:54:53] AIP, Whole30.

[00:55:13] Cyrex Labs.

[00:56:35] Aristo Vojdani.

[00:57:00] Ellen Langer.

[00:58:01] Align Podcast.

[00:58:26] Counterclockwise: Mindful Health and the Power of Possibility.

[00:59:10] Ron Rosedale.

[01:00:34] Keto Summit.

[01:01:04] PHAT FIBRE.

[01:03:21] PHAT COW!

[01:03:33] Fruition chocolate.