Carli van Heerden is the Founder and CEO of We Edit Podcasts, a full-service podcast production agency, launched in February of 2015. Over the years, We Edit Podcasts has built a prominent client base made up of Fortune 100 companies, NGOs, Celebrities, entrepreneurs, and more. She is also the host of the podcast, Business Beyond the Mic, where she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. Before launching her company, Carli earned her BSc in Biological Sciences at the University of Alberta, and then went on to earn her BComm Honours at the University of Saskatchewan, where she graduated top of her class. When she’s not working, you can find her adventuring with her children, spending time with friends & family, or traveling around the world.

Key points from the conversation:
- Carly started her podcast editing business We Edit Podcasts after noticing a need in the market while on her honeymoon. It has grown significantly since 2015.
- Carly recommends that anyone starting a podcast should be passionate about their topic to stay motivated through the work required. Building a personal brand and community around the podcast is also important. 
- There are many ways to monetize a podcast business through affiliates, sponsorships, advertising, speaking gigs, books, and more. It depends on the individual's goals and audience.
- Popular podcast topics now include mental health, business advice, and radio shows/segments being adapted into podcast format. Celebrity podcasts are also trending.
- Carly's goals for her business include continuing to build community and potentially releasing her own book in the future.

Connect with Carli:

• Instagram: @carli.vanheerden and @weeditpodcasts
• X: @carlivanheerden
• https://weeditpodcasts.com/

Connect with Allison:

• https://www.shebelievedfoundation.org/
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• https://www.facebook.com/groups/shebelievedshecouldcommunity

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• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
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