Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business . She is the past president of the Society for the Science of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making. Dr. Fishbach’s groundbreaking research on human motivation has won the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.

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Ayelet Fishbach and I Discuss How to Stay Motivated and …

• Her book, Get It Done:  Surprising Lessons from the Science of Motivation

The myth of motivation is that we are failures

Changing our situations is the most important step in staying motivated

Setting goals for our real life situations, not our ideal situations

Finding empathy for our future self

Intrinsic motivation predicts sustained engagement 

Choosing powerful goals that seem exciting and not a chore

Approach goals as opposed to avoidance goals

How assigning numbers to goals can be powerful

The importance of framing our goals

Why will power alone does not work

Strategies for managing competing goals

Remembering that we don’t have to act on our thoughts or ideas

The middle problem when it’s hard to see progress and stay motivated

Using time brackets for your goals 

Why some goals never become habit

The role of incentives in achieving goals

How important it is to track progress

Ayelet Fishbach Links

Ayelet’s Website

Instagram

Twitter

Facebook

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If you enjoyed this conversation with Ayelet Fishbach check out these other episodes:

Tiny Habits for Behavior Change with BJ Fogg

How to Change with Katy Milkman

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