Today, we're diving into industry trends and best practices for scaling medical companies. In the medical clinic and medical spa world, things move slowly. While new machines and products generate buzz, it's the tried-and-true ones that are always stable. We constantly look for new trends but only adopt those tested over time.

Sticking with your business pillars and not getting caught up in every new trend is crucial. We focus on sustainable treatments like weight loss, which addresses the rising obesity rates. Always consult legal counsel and accountants to ensure compliance and sound financial practices. We stay updated by observing industry leaders and using tools like Google Trends and SEMrush to gauge the popularity and demand of new services. Following well-marketed and reliable services ensures growth and stability.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:03) - Stay up to date on trends

(4:07) - Gain legal counsel

(5:06) - Pay attention to your fellow providers

(6:16) - Learn to market well

(7:58) - Google trends

(8:25) - SEMrush

(8:56) - Eliminate trends if they don't work

(9:40) - What we do

(10:13) - Conclusion

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