In this episode of Transformative Principal, host Jethro Jones interviews Kristian Golick, founder of EduCreative, about how schools can stand out by uncovering and communicating their unique culture and emotional truth. They discuss the importance of storytelling in school marketing, the process of identifying a school's key differentiator, and how a clear, emotionally resonant message attracts both families and staff who are the right fit. Kristian shares insights on the value of external perspective, the impact of belonging and engagement on students, and practical steps for principals to start collecting stories that define their school’s identity. The episode emphasizes that when a school’s message is clear and authentic, it fosters community, increases enrollment, and creates a virtuous cycle of pride and participation among students, staff, and families.

• Culture is just another word for reputation
• How do you figure out what the key differentiator of your school. 
• Tell me a time when you were so proud to work at your school.
• Emotions and key ideas
• Kids will love school - Why?
• Your school is creating a sense of belonging in your students and families. 
• Where kids want to congregate, rather than have to congregate. 
• How having a good vision for your school helps recruit teachers
• It can be hard to see what is good in your school when you’re in the thick of it
• Anything created is a representation of your school’s experience. 
• How to be a transformative principal? What’s an amazing thing that happened this week?

About Kristian Golick

At EduCreative, we help schools stop sounding like everyone else. Most schools talk about programs and preparation—but parents don’t choose schools based on that. They choose based on connection. We uncover the emotional truth behind what makes your school different, and turn that into strategic, story-driven video content, that resonates with the right families. Because when your message is clear and your story connects, enrollment follows.

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We’re thrilled to be sponsored by IXL. 

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• Save teachers’ time
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• Improve student performance on state assessments

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