Many florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as salsey or not being our authentic self.

Your network often needs your services or knows someone who does. With your mentioning your business you could be helping connect that person and fill a need they have. Instead of them searching google and hoping it goes well you can fill their need as someone who already has the foundation to that relationship.

Ways to subtly network-

Post specials or do intro/reminder posts on your personal social media. Share informative posts from your business page to your personal.

Share any left over flower specials to help clear inventory and get exposiue to someone you might not have before.