In this episode of the Agent Rise Podcast, co-hosts Neil Mathweg and Mindi Kessenich delve deep into the world of lead magnets. Neil brings forth his extensive experience, tracing the evolution of lead magnets from basic content to more authentic value propositions. Mindi shares her unique experiences with YouTube as a lead magnet and how authenticity helps build immediate trust. The duo also touches upon various strategies, from the golden days of mailing tips for home sellers to the potential of using YouTube to generate high-quality leads. The importance of staying top of mind within one's sphere of influence, leveraging newsletters, and more is discussed.

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