Social proof is a powerful marketing tool.

Everyone expects you to talk about how awesome your membership is - that's a given - but when others back you up then it's a whole different ball game.

Testimonials, endorsements and success stories go a very long way - and as a membership site owner you have the perfect resource at your disposal to generate this sort of social proof: your existing member base!

In this episode, I talk about the most effect ways of tapping into your existing members to help you to create highly persuasive and effective social proof that will help you to skyrocket your marketing.