If you’re a regular REACH listener, you know we’ve spent a lot of time discussing how to gain buy-in from your executive, but what about everyone else you need information from and work with day-in and day-out? People like your executive’s direct reports, or Finance, or other C-Suite members. Kristine Valenzuela, Executive Assistant to the Head of Engineering at Atlassian, has graciously offered to tackle this topic and share her tips for how to telescope your value beyond just your executive and essentially that boils down to creating good PR for yourself. So, if you need advice on how to position yourself or tweak your leadership brand to be perceived differently (and respected!) in your organization in order to get the information you need to do your job effectively, this episode is for you.