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“This is the underrated growth strategy every newsletter should be using.”

What if every subscriber could turn into 10 more?

In this episode of the Growth In Reverse podcast, Dylan and Chenell unpack one of the most underrated newsletter growth levers: referrals.

They explore how to turn one subscriber into ten, without even needing a full-blown referral platform. From embedding share prompts into your welcome sequence to clever ways to incentivize email forwarding, this episode is packed with low-lift, high-impact strategies that help creators build a referral flywheel — even without a tech stack.

No matter our ESP, get some new ideas and actionable tactics to boost growth using your most valuable asset: your existing subscribers.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

• The absolute best time to ask subscribers for referrals (and why most miss it)
• A surprising strategy a deliverability expert recommends to get more shares
• How one subtle tweak in your welcome email can 10x word-of-mouth growth
• The low-effort email trick that gets people to forward your newsletter
• “Send this to your plant bestie” — why hyper-specific asks perform better
• Why sharing via social might outperform traditional email referrals
• The hidden moment after a lead magnet download you should be capitalizing on
• A single click that triggers a referral follow-up (without any tech stack)
• The tiny line at the bottom of your email that can quietly drive growth
• A one-referral incentive so clever, readers feel compelled to share

LINKS MENTIONED 

• Get The Growth Vault — a vault of newsletter growth strategies with templates and real examples you can implement at your own pace.
• Tyler Cook (Email Deliverability)
• Dan Oshinsky's Growth Lever
• The ShareLinkGenerator (Dan Oshinsky's "mailto" tool of choice) 
• Aakash Gupta's GIR Interview
• Ali Abouelatta's GIR Deep Dive
• Shaan Puri's Viral Post Framework
• Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
• Check out the 30 Days of Growth FREE >>
• Growth In Reverse PRO Community
• Want your newsletter roasted? Submit it here. 
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Substack
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.