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Ever get that pit-in-your-stomach feeling just hearing the words “cold call”?

You’re not alone—and you’re definitely not doomed to stay stuck there. In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection. Whether you're brand new or a seasoned rep needing a boost, you’ll get mindset shifts, tactical advice, and hilarious stories that prove cold calls can actually be fun—and wildly effective.

Don’t just survive your next cold call. Master it.

Must-Hear Insights and Key Moments

• Dive Into Strategy – Why Planning Changes the Game - Lisa and Cindy break down how strategic planning—from online research to goal-setting—can instantly reduce cold call anxiety and lead to more productive, focused conversations.
• Personalization is Power – How to Warm Up a Cold Call - Learn how Lisa turns a first walk-in into a future lunch meeting, all by being kind, curious, and committed to remembering every name.
• Smile Through the Awkward – The Science of Confidence - Cindy shares how something as simple as smiling (even when you’re nervous) can change the chemistry of a call—and your results.
• Don’t Forget the Follow-Up – Where Cold Calls Actually Convert - The follow-up isn’t just an afterthought—it’s where the ROI lives. The girls talk scheduling, accountability, and making sure you never forget to order lunch again.
• The Secret to Cold Call Success – It's Not About Perfection - Cold calls won’t always be pretty, but each one teaches you something. Hear how Lisa and Cindy use reflection to grow and fuel their momentum.

Real Talk About Marketing

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