“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Kate Boyd

Kate Boyd is the founder of Cobblestone Creative Co. and a conversion marketing strategist who builds high converting marketing systems that help solopreneurs attract, nurture, and convert more clients they love without burning out. After leaving the world of non-profit marketing, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5 times the normal rates.

Episode Highlights

What makes solopreneurs so different? Beyond the simple fact that there’s only one person in the business, there’s a lot that’s different. “There are all kinds of entrepreneurs but we’ve seen a growth of micro-businesses and they are really bootstrapping it. They don’t want to become a massive organization.”

How do you scale marketing based on the voice of a founder? “Voice and responsibility can be hard (for entrepreneurs) to surrender. You have to find the right balance. I watch videos and listen to podcasts.” This helps Kate identify an entrepreneur’s unique voice and integrate it into scalable marketing systems.

What’s one thing most marketers today are missing? Email! (You know I’m a big fan.) “You have to have a home base. Your email list is so important as platforms and algorithms continue to change.”

What brand has made Kate smile recently? “I have to go with Starbucks because they just brought back the Pumpkin Spice Latte.” PSL, FTW!

To learn more, connect with Kate on LinkedIn and check out cobblestonecreativeco.com.

As We Wrap …

Did you hear something you liked on this episode or another? Maria Antonia Paez Duque gave us a shout for our episode featuring Cathy Hackl. Thanks for listening, Maria!

On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

Until next week, I’ll see you on the Internet!

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