Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.

Today's Guest...

Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She’s known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura’s work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.

Episode Highlights...

00:00 Introduction

01:15 Meet Laura Pearman: Personal Brand Consultant

05:33 Personal Branding Misconceptions

09:11 Challenges for Architects in Personal Branding

15:52 Practical Steps for Personal Branding

23:04 Client Success Stories

29:11 Final Thoughts and Takeaways

39:09 Conclusion and Next Episode Preview

Key Takeaways...

Your Personal Brand Grows with You

Your personal brand isn’t something you set up once and forget about. It changes as your business and the industry evolve, so you’ll need to keep refining and updating it to stay relevant.

Stay True to Who You Are

The best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.

Use Research to Guide Your Brand

Good personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.

Links Mentioned In The Episode...

Grab Laura’s Personal Branding Checklist 🎁

Connect with Laura on Instragram 🤝

Watch Laura’s YouTube Channel 📹

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Resources…

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In The Next Episode...

Next time Jon is joined by Derek Timms to discuss common outsourcing mistakes in architecture.