On today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Marcin Stoll, the Chief Product Officer at Tidio.

We discuss how their platform helps businesses grow sales through excellent customer service. According to Marto, live chat is the most convenient way to communicate with customers and can often result in sales.

Tidio's platform focuses on two main areas: providing excellent customer support and creating and leveraging sales opportunities—their product development centers on understanding visitors' intent and providing proactive communication. Tidio can give context for engagement and personalized experiences by tracking a visitor's journey on a website.

But Tidio doesn't stop there. They also help businesses understand where their website traffic is coming from and recognize returning visitors. And while they use AI to automate some repetitive questions and improve response times, they emphasize the importance of maintaining a personalized customer experience.

Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.

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