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This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!

Topics We Cover in This Episode:

• Crafting the elements of an effective press release
• Why every business needs a unique story to tell
• Why media relations are essential in press release distribution
• How your headline makes or breaks press releases
• How to use press releases for SEO
• Why eReleases is a great option to get your press release published

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out eReleases  website at: eReleases.com
• Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
• Press Release Topic Ideas: the Ultimate Collection

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram