What must you do to avoid missing out on what matters? How do you stand out from a multitude of entrepreneurs? In today’s episode, Sharran and his guest, Perry Marshall, tackle the 80/20 principle (also known as the 80/20 rule), an inviolable law of nature. Perry, a direct marketing and sales consultant, and best-selling author, has driven the 80/20 principle passionately over the years. His new book, DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION will teach you the seven essential things you need to do to succeed. Listen as Perry explains how you can apply the 80/20 principle in all aspects of your life. When you learn how to identify the 80/20’s in any situation, you can solve almost any problem. 

“If you want something that is truly elegant and useful, build it up and chisel it down until everything is essential.” - Perry Marshall

In This Episode:

- Perry’s 80/20 Curve as a tool for productivity

- The 80/20 Principle by Richard Koch 

- Chaos Theory and Fractals: Understanding the Patterns

- Perry realizes “one of the great secrets in the universe” 

- Finding the marks by “racking the shotgun” 

- How to apply the 80/20 principle in business 

- What is head trash and how do you snap out of it

- How Perry wrote his new book using the 80/20 principle

- A good entrepreneur knows the value of wisdom 

Resources:

- Perry Marshall’s latest book DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION

- Perry Marshall’s 80/20 Sales and Marketing 

- Fractal 80/20 in Harvard Business Review

- The 80/20 Rule in Business and the 80/20 Curve

- Richard Koch’s The 80/20 Manager

Connect with Perry Marshall:

- Website

- Join the MAZE 2.0 course

Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

- Twitter