You can have the perfect meal plan, unwavering motivation, and the best intentions in the world—but if your grocery cart is filled with the wrong foods, the weight loss game might already be over before you even get home. The truth is, grocery shopping is the front line of behavior change, and most people are making critical mistakes that sabotage their success without even realizing it.

Join Holly and Jim as they welcome registered dietitian Kelly Berg, who runs the metabolic kitchen at UAB's Department of Nutrition Sciences. Kelly has helped hundreds of people transform their shopping habits with smart strategies that make weight loss easier, not harder. She's about to reveal the grocery store tactics that food manufacturers don't want you to know about—and the simple shifts that can revolutionize your entire approach to healthy eating.

Get ready to discover why your weekly grocery trip could be the most powerful weight loss tool you're not using properly, and how to turn every shopping experience into a strategic victory for your health goals.

Discussed on the episode:

• The #1 grocery shopping mistake that derails weight loss before you even leave the store
• Why Kelly calls grocery shopping "the front line of behavior change"
• The two P's strategy that simplifies healthy meal planning instantly
• How grocery stores are strategically designed to manipulate your purchases (and how to fight back)
• The nutrition label hack that exposes fake "healthy" marketing claims
• Why frozen vegetables might actually be more nutritious than fresh ones
• The truth about "made with whole grain" vs. truly whole grain products
• Kelly's favorite plant-based proteins that work for any budget
• How to turn grocery shopping with kids into a fun scavenger hunt
• The "what the hell effect" and how to plan for treats without derailing progress
• Virtual grocery shopping: the hidden pros and cons you need to know
• Why sticking to the store perimeter isn't always the best advice anymore

Resources Mentioned:

• MyPlate.gov
• EatRight.org
• diabetes.org
• heart.org