On this week’s episode of the Social Selling Show, Daniel and Will discuss how to get attention, build a personal brand, and most importantly, attract sales leads by posting content in the LinkedIn news feed. They also share key elements of the LinkedIn content creation process.

Resources:

* Thing Explainer by Randall Munroe

* Zubtittle – an online tool that makes it simple to automatically add captions to any video.

* The Daily Sales LinkedIn Page

* The Million Pound LinkedIn Message by Daniel Disney

Transcript:

Will Barron:

Welcome to the Social Selling Show with myself, Will Barron and the King of Social Selling, Daniel Disney. Daniel, how’s it going my friend?

 

Daniel Disney:

It is all good, Will. Excited to be back for another episode. This has been so much fun doing and today’s topic is definitely one of my favourites. So excited to dig into it.

The Power of Consistently Creating and Posting Content on LinkedIn · [00:30] 

Will Barron:

Yeah, I guess a lot of social selling, creating content and building a personal brand is based on what we’re going to cover today, which is producing content within the feed itself. We’re going to cover articles on another show. So I guess they’re the two elements of content creation on LinkedIn. But I guess if you’re not creating content and posting it on the feed, you don’t really exist on LinkedIn. Is that fair to say?

“If you want people to follow you, if you want to give value to people, if you want to earn credibility, to build a brand, become a thought leader or someone credible and valuable in your industry, you need to be giving something and content is the thing that you give through social media.” – Daniel Disney · [00:38]  

Daniel Disney:

Yeah. It is really true, Will. Yeah, if you want people to follow you, if you want to give value to people, if you want to earn credibility, to build a brand, become a thought leader or someone credible and valuable in your industry, you need to be giving something and content is the thing that you give through social media. Obviously, probably what we could start off with is the engagement piece, because kind of behind sharing content is engaging in other people’s content.

 

Daniel Disney:

That can have a huge impact in your personal brand. There’s a lot of value in commenting on people’s posts. I’d encourage people to do maybe three to five posts on a frequent basis. That could be daily, that could be a few times a week, but just writing and again, when I say a comment, not just something like, “Great post, Will.” And that’s it.

 

Will Barron:

Sure.

 

Daniel Disney:

Try and add something to it, add a layer, add a thought, add a contribution, because that’s going to help A, get your name out there. So when people are logging into LinkedIn every day or every few days, they’re seeing your name dotting up on all these good posts, but then they’re going to start to learn from you. You’re going to start sharing your knowledge through it and I see some comments get more likes than the post itself. Done right, there is a lot of value in comments, just sort of a tag on bit to the whole content piece.

The LinkedIn Algorithm and How Commenting Works in Your Favour · [01:48]

Will Barron:

Is that three to five comments on people’s posts a day?