This is episode five of our 12-week series on how to win shortlist presentations or other types of group sales presentations. Last week, we talked about how you can change the way that you introduce each team member when you present so that you edify each other and build their confidence.

This week, we're going to cover how to get really, really good at delivering case studies. If you remember back in the very first episode, I talked about how most presentation teams create a bullet point called "our experience." In this session, I show you how to make the entire presentation about your experience. However, this way, you'll show how your team's experience can help the buying committee solve problems.

Basically, what we are calling a case study is a story or example of how you've helped other clients solve similar problems to what this client has. They are also fantastic ways to build rapport, build credibility, and make your presentation more memorable. So these stories have a fantastic selling power for you.

In fact, the only thing that makes you different from your competition is your experience. So, getting really good at delivering fantastic case studies during your presentation is the most important thing you can do to increase your closing ratio on these high-level sales presentations.