This is 2nd half of episode five of our 12-episode series on how to win shortlist presentations or other types of group sales presentations. Last week, we talked about how a case study is a story or example of how you've helped other clients solve problems similar to those of this client. They are also fantastic ways to make details in your presentation memorable and a great way to build rapport with the selection committee.

In fact, the only thing that makes you different from your competition is your experience. So, getting really good at delivering fantastic case studies during your presentation is the most important thing you can do to increase your closing ratio on these high-level sales presentations.

In part two of this episode, we'll show you how these case studies help you build credibility with the committee. They also build more of a team atmosphere. And then, finally, I'll show you how these additions to your shortlist presentation or interview presentation are a fantastic way to reduce public speaking fear. Your presentation team is going to be nervous. So, as the leader of the presentation, you want to give your team members ways to feel more comfortable when they are presenting in a high-stakes presentation. 

Having them tell about past experiences in a story format will help dramatically.